B2b Marketplace

B2b Marketplace project preview
Early wireframes and user flows

The Challenge

Process

Discovery

Facilitated analysis of 50K usage sessions, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

25% increase in daily active users. Since shipping, we've measured 18-point NPS lift.

B2b Marketplace

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

Key Takeaway

Whether you're shipping a new feature, this mindset resonates.